date:Aug 18, 2015
to the marketplace model, whereas full-stack cloud kitchens like Freshmenu and Spoonjoy are owning the entire experience. Though at a very early stage, the online marketplace model is showing rapid growth but questions remain on scalability and profitability. The full-stack, vertical model is slower in scaling, but as they scale, it is inevitable that such companies look back into their supply chains to ensure consistent and efficient supplies. Some of these technologies, which are currently di