date:Aug 18, 2015
lobal brands like Caf Coffee Day, Haldirams, McDonalds, Dominos Pizza, Subway, and KFC are scaling up and rapidly entering tier-2 and tier-3 cities. Efficiency in their supply chains is critical for such players to compete against unorganised traditional outlets.
As an example, McCain Foods, a supplier of French fries for McDonalds, has invested significantly in contract farming of potatoes in Gujarat while Pepsi Foods has over 7,000 acre spread across western India. Driven by young demographic