Consumer's Sugar Preferences Influence Pepsi
date:Aug 17, 2015
Diet Pepsi, without aspartame, will hit U.S. shelves this week. MarketResearch.com offers users access to Packaged Facts' report, Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition. The report examines how consumers' awareness of possible ill effects of sugar affects their consumption habits.

Sales of traditional diet sodas have been falling over the past few years and according to Seth Kaufman, a senior vice president of PepsiCo, the ingredient aspartame is the number one
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