Go hard or go home, Sports drinks market analysed in Australia, Roy Morgan Research
date:Aug 12, 2015
According to the latest findings from Roy Morgan Research, 8% of the population consume sports drinks such as Powerade, Gatorade and Staminade in any given seven days. Twice as many men (10%) as women (5%) drink these beverages, while young Aussies aged under 25 (14%) are more likely to consume them than any other age group.

Powering ahead of the pack is Powerade, drunk by well over half (58%) of sports drink consumers in an average seven days. Long-time rival Gatorade is chosen by 33% of peopl
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