date:Aug 06, 2015
extremely important in their beverage choices.
Sixty-nine percent of consumers feel that a chilled can feels colder and more refreshing than a plastic bottle.
Sustainability still is important to consumers, as 81 percent say the infinite recyclability of the can matters to them.
The research indicates that package design plays an essential role at the point-of-purchase. Overwhelmingly, consumers are choosing cans based on their ability to feature 360-degree graphics:
Seventy-two percent of c