date:Aug 06, 2015
tled water and thus add value and boost profits in their bottled water businesses, marketers are rushing to launch new bottled water products with bold colors, exotic flavoring and fashion-forward packaging. They are also hurrying to bring to market a wider range of water enhancers, a category that did not even exist until 2011 when Kraft Foods launched its phenomenally successful MiO brand. Packaged in small, convenient, portable, squeezable egg-shaped containers, water enhancers allow users to