date:Aug 06, 2015
sruptive forces, even in the midst of this generally upbeat view of the bottled water category. For one thing, as supermarkets stock their shelves with loss-leading cases of plain bottled water, simply competing on the basis of volume and price no longer seems to make sense to marketers of major brands. Plain bottled water also faces determined resistance from consumers who rationalize their lack of enthusiasm by asserting that it just has no flavor.
To entice consumers to pay a premium for bot