date:Aug 05, 2015
e quaffing majority?
For starters, cask wine is especially popular among older Australians. People aged 65+ are almost 60% more likely to go for goon than the average wine drinker. At the opposite end of the age spectrum, 18-24 year-olds are also more likely to drink it (in striking contrast to 25-34 year-olds, among whom cask-wine drinking is well below average).
Of course, the affordability of cask wine would boost its appeal to both groups: while many in the younger group are still studying