date:Aug 04, 2015
Issue Summary
Beverage fortification is hardly new; the industry has been adding vitamins A and D to milk for generations, and its been years since orange juice began surpassing milkfor some consumers, at leastas a primary source of calcium. But now that traditional vitamins and minerals are a given in good-for-you drinks, consumers want more; they are looking for nutrition that goes above and beyond the status quobe it extra nutrition or condition-specific benefits.
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