date:Aug 02, 2012
roduct portfolio and identify the different potential bottling operations.
As a result, Cohen said, the potential market share for RCCI could vary considerably in Africa; based on the firms global experience, it varied from 5% to 30%.
Cohen refused to be drawn on whether RCCI faced a fight in Africa against established local brands and obvious bigger multinational rivals, i.e. Pepsi and Coke.
Partnering the best bottlers
RCCI introduced its Comprehensive Support Program in every launch marke