date:Jul 30, 2015
ther ingredients present in these drinks after conducting a detailed study among various target and consumer groups of caffeinated/ energy drinks to understand their usage pattern, preferences and attitude of the consumer groups towards their consumption in view of various studies recently conducted internationally in this behalf.
The geographical coverage of the study would be across tier-I, tier-II and tier-III cities. Metros/tier-I cities would include Delhi, Mumbai, Chennai, Kolkata, Bangal