date:Aug 02, 2012
The ASA ruled that Weetabix mas making unsubstantiated claims around slow release energy because viewers would associate the low-GI claims with Weetabix alone when the claim could only be backed when it was consumed with milk under the demands of the EU nutrition and health claims regulation (NHCR).
Weetabix, which turns over about 130m annually and is now 60%-owned by Chinese firm Bright Foods, said it wasdisappointedwith the ruling because the ads showed Weetabix bricks in a bowl of milk o