Hajmola enters ready-to-drink beverage market with Yoodley in 6 flavours
date:Jul 28, 2015
gn, encompassing print, outdoor and digital, would soon be launched to communicate the new introduction. Dabur will undertake both above-the-line and below-the-line activities to promote the new brand. There would be a host of activities ranging from promotions in colleges and offices to aggressive in-market merchandising.
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