date:Jul 22, 2015
flavoring in otherwise plain water, the company adds. Water enhancers are especially geared toward meeting the expectations of millennials, who have grown up accustomed to getting what they want the way they want it and when they want it, Packaged Facts notes.
Water enhancers have the potential to play a significant role on bottled water sales. According to a marketing executive with the Atlanta-based The Coca-Cola Co.s Dasani brand, about 20 percent of households buying bottled water also buy