date:Jul 21, 2015
mainly reflect the categorys expansion in emerging regions, ice cream has encountered challenging conditions in more developed markets like Europe and North America. Growth has been dampened by consumer diet concerns, competition from other categories, such as yogurt, and the perennial challenge of unseasonable weather. As the world economys centre of gravity continues to shift away from the West, these challenges give ice cream giants all the more reason to extend their presence and new produc