date:Jul 21, 2015
authentic production methods, such as handmade or slow churned, appeals rising to half (51%) of over 65s.
Handcrafted ice cream, made with a homemade style authenticity, is well positioned to embrace the wider consumer interest in artisan-produced food and drink. Craft has become something of a buzzword in recent years, with everything from alcohol to pasta sauces, pizza and lemonade emphasising their craftsmanship or origin stories on packaging to differentiate the brand from the competition.