date:Jul 10, 2015
w signature cold brew drink, The Black Tie.
With the majority of Peet's stores in California, we're in the midst of a heat wave, so it couldn't be a better time to help customers cool off with our refreshing, small-batch brewed Mighty Leaf iced teas and iced tea infusions said Tyler Ricks, chief marketing officer of Peet's Coffee and board member of Mighty Leaf Tea. Admittedly, Peet's has been underdeveloped in the iced beverage category. We've been aggressively innovating this year to change t