date:Aug 02, 2012
Sarah Bernard, who received a masters degree in agribusiness from the university, studied consumers motivations for buying local beef after she noticed rising demand from consumers wanting to buy beef from her familys farm in Pikeville, Tenn.
Based on the results of an online survey of more than 400 consumers, women responded with higher levels of agreement to motivating factors such as local support, environment and health, compared with males. Those under 25 years old agreed more with barrier