date:Jun 26, 2015
able in shops and supermarkets.
Jeremy Cooper, chief executive of the RSPCA Assured scheme, commented: Ninety-six per cent of people recognise the RSPCA brand, compared to 24 per cent for Freedom Food.
Greater recognition of the new label means more people will choose RSPCA Assured products. We estimate the amount of RSPCA Assured labelled food could increase by as much as 200 per cent in the next five years.
And put simply the more people choose RSPCA Assured products, the more supermarkets