date:Aug 01, 2012
o address the demands of shifting world markets.
Fixing challenging markets
First, we addressed the issues facing our system in our flagship market through the acquisition of CCE North America,Kent said.
Second, we further built the relevance of BIG, evolving it from its initial role of fixing challenging markets to a more significant role in spearheading our progress in select strategic markets such as India and China.
Coca-Cola International comprises the firms Europe, Pacific, Eurasia Af