General Mills to remove artificial ingredients from products
date:Jun 24, 2015
by the end of 2016.

General Mills cereal division president Jim Murphy said: At General Mills cereals, we have been upgrading the nutrition and ingredients in our cereals for years to meet people's needs and desires.

We've continued to listen to consumers who want to see more recognisable and familiar ingredients on labels and challenged ourselves to remove barriers that prevent adults and children from enjoying our cereals.

Some of the company's popular products, like Trix, will now only us
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