date:Jun 23, 2015
is item.Fixation duration is typically one of the most important metrics for a consumer study, and this report found a strong correlation between product selection and fixation duration. That is, as a consumers fixation duration increased, so did their chance of purchasing the item fixated. There was also a positive correlation between product selection and fixation count.
Eye movement analysistime to first fixation, the time, in seconds, from when a product first enters a participants field of