date:Jun 23, 2015
eir checklist.
Metrics
The research team examined three primary metrics (purchase decision, total fixation duration and time to first fixation) in addition to qualitative measures recorded by the questionnaire. Further, the team developed heat maps and scan paths as data visualizations. The metric results and visualizations outline the following:
Purchase decisionshow many participants chose to buy the item. Purchase decision results show a strong preference for thermoformed-type packages ove