date:Jun 23, 2015
al design and procedure
Once calibrated to the eye-tracking glasses, participants were given a shopping list and instructed to go into the store and select a product for each item on the list. The prompt for this study was Sharp Cheddar Cheese. The shopping list order was randomized to force participants to approach the shelves in different patterns.
Participants were instructed not to pick up any products, but only to write down the number corresponding to their preferred product choice on th