date:Jun 23, 2015
tudy. Participants were recruited from Package Insights participant index. Participants ages ranged from 18 to over 65, with 78% between the ages of 21 and 49.
Participants had an evenly distributed income, with about half falling in the $50,000-149,999 income brackets, and 64% of all participants were the primary shopper for their household (another 27% were sometimes the primary shopper). Educational levels varied with most participants having completed at least a bachelor degree.
Experiment