date:Jun 23, 2015
rom each participant and in aggregate. Participants also completed two surveys for demographic inquiry and qualitative product measurement.
Eye-tracking results found that rigid thermoformed packaging was viewed faster and longer than flexible plastic packaging. Qualitative data confirmed this discovery by revealing that participants rated the cheese in the thermoformed package to be of higher quality, easier to open and more hygienic. These quantitative and qualitative data points correlate wi