date:Jun 23, 2015
, a research lab with space to customize immersive shopping environments.
To accomplish this study, 116 participants wore eye-tracking glasses within a retail laboratory while shopping for products on a provided list for three days. During this process, participants eye movements were recorded and used to corroborate the results and provide insights on why participants purchased the item they did.
Analysis for both cheese packages was completed for the shopping list results and eye movements f