date:Jun 23, 2015
a strong core finding with supporting statistics:
Thermoformed cheese packaging was found to be more appealing, was viewed longer and found faster than flexible plastic packaging.
24% longer fixation duration.
42% more fixations.
42% less time to first fixation.
44% more purchases.
Following the in-store eye-tracking study, participants completed a post-survey. Results revealed the following perceptions of thermoformed vs. pouch cheese packaging:
65.5% perceived cheese packaged in