date:Jun 23, 2015
view. First fixation helps us understand what packaging jumps off the shelf catching the participants eye. The study shows a significantly shorter time to first fixation for thermoformed packagesparticipants found it almost a second faster.
Eye movement analysis heat maps. Results of the eye-tracking experiment can be visualized in aggregate via heat maps. A heat map shows where most participants looked by visualizing heat in that area. The redder the area, the more fixations that area receive