date:Aug 01, 2012
egional players with a strong local presence.
New Segments
Technology has made consumers more informed of various global trends, which in turn has changed their preferences. The consumers today are aware of global product basket and demand international quality products that include Italian gelato, mellorine and frozen desserts.
In India, gelato customers are divided into two independent groups: people who consume gelato and people who can be substituted from ice cream. Surveys published recog