Food packaging cues influence children's taste perception
date:Jun 18, 2015
recommended yoghurt-cereal-fruit snacks presented with different packaging cues.

Packaging cues included a plain label, a label focusing on health aspects of the product, and a label that additionally included unknown cartoon characters. The children were asked to state the subjective taste-pleasantness of the respective food items.

The results showed that packaging cues significantly induce a taste-placebo effect in 88 percent of the children, and confirmed the positive effect of child-direc
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