date:Jun 18, 2015
recommended yoghurt-cereal-fruit snacks presented with different packaging cues.
Packaging cues included a plain label, a label focusing on health aspects of the product, and a label that additionally included unknown cartoon characters. The children were asked to state the subjective taste-pleasantness of the respective food items.
The results showed that packaging cues significantly induce a taste-placebo effect in 88 percent of the children, and confirmed the positive effect of child-direc