date:Jun 15, 2015
t business is big business. It must be celebrities endorse it. But its beyond coconut water: declining soft drink and fruit juice sales have seen a huge market share open up in the better-for-you beverages. The USA has given us aloe juice and maple sap drinks. But the non-negotiable thing about this no added nasties category for consumers is the hero ingredient. So think clean labelling, which clearly highlights the natural ingredients.
6. Beer froth
Beer is in upheaval. Consumption is down,