date:Jun 15, 2015
h in itself shows how the market has grown since Nudie first introduced this exotic beverage five years ago in Australia to meet health-conscious consumers growing demands. Today, supermarket shelves bulge with coconut water brands in fact coconut in all its forms to boost product sales. According to Innova, coconut flavours and ingredients featured in over 4% of global soft drink launches in the 12 months ending June 2014 and over 6% of global drink launches in 2014.
Business takeaway: Coconu