date:Jun 15, 2015
al concerns torment it. Differentiation is the key in a cluttered market. Take the Thankyou Group: it uses profits to fund safe water projects in developing countries, while Schweppes pocket-sized handy flavours can be mixed into water on the go, hitting consumers twin desires for convenience and customisation.
Business takeaways: Bottled water is cluttered, so set yourself apart with new flavours, social enterprise or unique packaging.
2. Slowing soft drinks
From the outside in, new compani