Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
did not sell anything, ie industry bodies, had no power in the game beyond the power to give money for promises, and when the money ran out, nothing really had changed.

Supply chains, particularly those dealing with commodities, are driven by volume, availability and price, at least they are once you get past the regulatory barriers that populate and pollute the commercial environment. If you do not own anything, if you do not have the power to change anything except by committee consensus, ha
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