Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
Minister John Howard, from the old department of Agriculture, Forestry and Fisheries (AFFA), I commissioned research aimed at uncovering the motivations driving the decision-making of those who controlled the supply chains in markets targeted by produce exporters. The results were not a surprise to anyone who had really thought about the problems facing produce exporters, but were not popular amongst the industry bodies at the time.

In summary the research at that time confirmed that those who
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