Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
and grains have all had a shot, domestically and internationally over the 35 years of my memory of these things.

Where I wonder are all those lavishly promised outcomes, those dollars flowing back to farmers because the international consumers have demanded Australian produce in preference to produce from anywhere else in the world?

Generic brand marketing for Australian products is a very appealing idea, which I guess is why such brands are wheeled out again, and again, as the panacea for al
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