Does the mere promise of generic product provenance add value?
date:Jun 10, 2015
Allen Roberts is a guest contributor to Australian Food News and writes another of his regular articles here.

true aussie2True Aussie meat products have been around for 12 months or so in export markets, and we are told of its great success, especially in Japan where the True Aussie beef logo can be found already on more than half of retail packs of Australian-sourced meat in Japan, and the percentage is growing fast, according to a spokesperson for Meat and Livestock Australia in Japan.

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