date:Jun 08, 2015
Building a comprehensive data set of sources on consumer, brand, product, and competitive behaviour
Developing analytical skills, tools, and routines that use the data in the ways that are critical for the specific business
Translating those insights into actions at the product, brand, and retail level
Planning the portfolio of brands and products to efficiently cover full market variety and using this as a lens for MA plans
Managing the expanding portfolio of retail channels to provide the