date:Jun 08, 2015
What they need now is to move on in the innovation cycle, and identify and double down on what really works, as opposed to what is merely possible or interesting or promising. For many, it is time to consolidate the lessons from using digital channels. They can apply a new generation of analytics capabilities to assess, monitor, and focus investment in communications that are successful. In the process, they can add valuable insight for retailers, which often see their shoppers in aggregate, bu