date:Jun 08, 2015
mine how to manage costs. The more knowledgeable about customer needs and preferences a company is, the smarter and more focussed it must be in managing its own economics to cost-effectively deliver both variety and value to the squeezed consumer.
Attention to cost
This attention to cost does not mean simply a pruning of the portfolio of lagging products, but realignment around a more intelligently chosen set of brands that cover the spectrum of consumer needs efficiently, with minimal overlap.