date:Jun 08, 2015
essaging.
Collectively, these shifts challenge the way companies manage their brand and business portfolios, and call for a rethinking of their go-to-market approach, with an emphasis on analytics. Among business leaders, applying analytics especially for tracking consumer behaviour and product and promotional performance is considered one of the most effective ways to improve results and outpace the competition. But its not just about insight; its also about using the insight wisely to deter