date:Jun 04, 2015
l Strongbow Hard Cider.
The new Strongbow bottles stand out through their stylized, sleek design and the beautifully embossed detailing that showcases our brand heritage, de Obeso says. The new packaging is upscale, modern and emphasizes refreshment, she adds.
The launch will be supported through a mix of traditional and paid media, digital, public relations and experiential marketing. The brand also will carry out extensive sampling where legal with consumers of legal drinking age.