date:Jun 02, 2015
ngle consumers and their active lifestyles. Our data shows the older millennial consumer segment displays more brand loyalty and potential for long term usage.
Similarly, consumption rates of energy drinks/shots are higher than average among U.S. parents. Households with children are significantly more likely to consume energy drinks (58 percent) and shots (48 percent) when compared to those without children (27 percent and 18 percent respectively).
Overall, the energy drinks/shots category sa