date:Jun 02, 2015
consumer attitudes, said Elisabeth Sisel, beverage analyst at Mintel. The majority, a full 90 percent, of natural energy drink consumers also drink regular energy drinks. The steady consumption of both regular and natural energy products implies that U.S. consumers may not perceive energy drinks as negatively as pop culture conveys.
According to the report, older millennials are the core consumers of the U.S. energy drinks/shots market, with 64 percent consuming energy drinks. While the same pe