How can America's big brands reconnect with the U.S. consumer?
date:Jun 02, 2015
not buy' strategies depending on the need they're trying to fill, how much time they think they have, their appetite for risk, and the strengths and weaknesses of the company itself, said Stephen Rannekleiv, spirits and wine analyst for Rabobank,, in a statement. We don't believe one strategy is preferable over the other. There are multiple drivers behind changing consumer preferences, and it would be naive to assume there is a single solution.

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