date:Jun 02, 2015
bobank says repositioning the core brand may improve the situation, but there is a need for new brands and products that better respond to the demands of today's new consumers. Consumer tastes are shifting, but not so fast that companies cannot capitalize on them, it says.
Nick Fereday, senior global consumer analyst for Rabobank, said, We propose five key recommendations based around acquisition strategies (i.e., buy, not build) and in-house innovation (i.e., build, not buy), in a statement. T