date:Jun 02, 2015
Many of America's largest food and beverage (FB) companies are in trouble, Rabobank, New York, says in its new report, Dude, where's my consumer? Iconic brands are increasingly out of favor with U.S. consumers, whose preferences and priorities have evolved, Rabobank says. Rabobank analysts predict that unless large FB brands take bold action, they run the risk of following baby boomers (once their core consumer) into retirement.
How can America's big brands reconnect with the U.S. consumer?
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