date:May 28, 2015
lear message to retailers here: shopper loyalty will be higher for stores that support local farmers and businesses, support the local economy and minimise environmental impacts.
So, green is the way to go.
But, hang about this is only part of the story.
Hughes goes on to say that recent UK consumer surveys on food purchase patterns show that price and the attractiveness of promotions are far and away the two most important things influencing purchase behaviour, followed by quality and taste