date:May 26, 2015
michi Yamashoji, USMEFs senior marketing director in Japan.
Branded beef and branded pork are very important in Japan because of that competition, Mr Yamashoji said. Whatever is unique or special about your beef or pork needs to be highlighted.
Andrew Brooks, vice president of marketing for Certified Hereford Beef, echoed these sentiments and shared an interesting story from when the company first became a member of USMEF.
I remember that the email went out at 4:00 p.m. and by the next mo